Longhorns' brand: No Nike backlash

Longhorns' brand: No Nike backlash

Football

Longhorns' brand: No Nike backlash

The University of Texas is one of Nike’s highest-profile clients. That is not changing any time soon.

Nike signed an approximately $250 million contract for the Longhorns to wear the apparel and shoe company’s goods in October 2015.

Even as Nike has come under attack in some corners for its new advertising campaign featuring Colin Kaepernick, there has been little backlash from Longhorns’ fans and supporters. Quite frankly, Texas – losers to Maryland in week one – has a lot more on its plate.

“I don’t know a whole lot about it, to be honest with you,” Texas coach Tom Herman said before Texas hosted Tulsa. “As I did last year, I deleted the Twitter app off my deal. I’m playing word games or whenever I’m at home trying to relax before bed. I don’t know a whole lot about it, and I’m not sure in my position it’d be real appropriate for me to comment.”

A request for comment from Texas football spokespersons was not immediately returned Saturday morning.

Herman said he has guidelines for his players when they post on social media or speak to the press, but only one rule that is hard and fast.

“Be yourself and be smart,” he said.

–Field Level Media
to the press, but only one that is hardfast. “Be yourself and be smart,” he said.

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