Forbes reported Tuesday that the Texas A&M has overtaken Texas as the most valuable college football brand.
Per the Forbes report, Texas A&M averaged annual revenues of $148 million in the three years prior to last season, tops in the nation.
Texas was at $133 million, and leads the pack in almost all revenue streams — ticket sales, endowments, youth sports camps and concessions — including $31 million in licensing and advertising. That’s more than 50 percent better than the next closest competitor.
The A&M advantage came in total athletic contributions. Texas A&M was at $260 million — almost twice as much as any other program — and Texas was at $123 million. University of Florida was second to the Aggies football program in contributions at $138 million.
Texas has the third-largest apparel contract, at $10 million annually from Nike, and fetches handsome annual sums from The Longhorn Network.
–Field Level Media